Discover eight fascinating facts about Jools Lebron, the Boricua TikToker behind the viral “very demure, very mindful” trend.

In August 2024, TikToker Jools Lebron took the internet by storm with her “How to be demure at work” video, quickly amassing millions of views (as of August 27, the clip had garnered more than 48 million views). The Chicago-based Boricua creator’s catchphrase “very demure, very mindful” quickly became a viral sensation, inspiring countless imitations and even catching the attention of celebrities.

Proud of her Puerto Rican heritage, Lebron represents a new wave of Boricua influencers making their mark on social media. Her unique blend of humor, satire, and relatable content has propelled her from a cashier to a social media phenomenon.

Let’s dive into some fascinating facts about the woman behind the “demure” trend.

1. From cashier to viral sensation

Before her TikTok fame, Jools Lebron worked as a cashier at Mariano’s in Illinois. Her journey from a regular job to internet stardom is a testament to the power of social media and creative content.

2. Rapid rise to fame

Following her initial viral video, Lebron’s second “demure” video received an astounding 34 million views. This explosive growth catapulted her TikTok following from zero to over two million in just a few weeks.

3. Celebrity influence

Jools’ “demure” trend has caught the attention of A-list celebrities. Stars like Jennifer Lopez, Olivia Rodrigo, RuPaul, and Penn Badgley have all created social media videos using audio clips from Lebron’s original content, further amplifying her reach. Scores of businesses have also made posts using the tagline, including NASA.

4. Diverse content creator

While known for her “demure” videos, Jools Lebron is a multifaceted content creator. She regularly posts makeup tutorials and showcases her extensive Bratz doll collection, demonstrating her varied interests and talents.

5. Beauty industry collaborations

Even before her viral fame, Lebron was making waves in the beauty world. In May 2023, she partnered with renowned makeup artist Patrick Starrr for a beauty campaign, showcasing her influence in the industry.

6. Late-night debut

Lebron’s popularity led to her appearance as a guest on “Jimmy Kimmel Live!” on August 19, 2024. This mainstream media exposure further solidified her status as a rising star in the entertainment world.

7. Trademark drama

The viral nature of Lebron’s catchphrase has led to some unexpected challenges. On August 23, 2024, it was reported that a man from Washington filed to trademark “very demure, very mindful” for marketing purposes, highlighting the complexities of viral fame.

8. Personal impact

Beyond fame and followers, Lebron’s success has had a profound personal impact. In August 2024, she announced that her online success enabled her to finance her gender transition, demonstrating how social media can be a powerful tool for personal empowerment and self-realization.

This article may have been created with the assistance of AI.